According to the Small Business Administration (SBA), an LED sign is incredibly effective at driving traffic for a business. Small businesses that use an LED sign saw an average increase in business of up to 150%. This surge in customers brings more money into the business, and will increase the company’s profile in the local community.
You can calculate the amount of time it will take to pay off the sign by comparing your increase in monthly profits after the sign’s installation to the overall investment. You may be pleasantly surprised at how quickly you see a return on your investment.
Compared to other forms of traditional advertising, the cost of an LED sign is incredibly competitive. For example, the SBA estimates radio advertising typically reaches around 11,000 customers for an average monthly cost of around $4,000. Newspaper advertising reaches nearly 17,000 customers for estimated $9,000 per month. Comparing this to the cost and reach of an LED sign, nearly 35,000 customers for a roughly $1,000 monthly investment, proves that an LED sign is an effective way to market your business for a fraction of the overall cost.
Installing a new LED sign can be a significant investment for your business. You want to be assured that this purchase will pay off in additional revenue and new customers. The cost/benefit analysis of an LED sign indicates the investment is a wise one and will benefit your company for years to come.